Check out the benchmark report:
"A big thank-you to NetProspex for pulling this hard-to-find data together. For me, this report confirmed the importance of managing our marketing data, as the problem can quickly get out of hand." - Beverly Chiarelli, Senior Marketing Manager, Mimecast
"As marketers, we all know deep down that our databases need work. NetProspex has pulled the covers off the operation and exposed a harsh reality as it relates to marketing data. " - Aaron Dun, VP Marketing & Strategy, Percussion Software
2013 NetProspex Marketing Data Benchmark Report:
The State of Marketing Data
"The timing of this report couldn't be more important due to the proliferation of marketing automation and increased pressure on marketing to deliver more with less. It's time for all of us to wake up and smell the data." - Stephanie Tilton, Content Marketing Expert, Ten Ton Marketing
"The insights in this benchmark report reveal some tough love for B2B organizations who are struggling to manage data quality. The silver lining is that we're all facing these challenges, and there are massive opportunities for those who make the effort to clean and maintain their data assets." - Matt Heinz, President, Heinz Marketing Inc.
This report was developed from the results of millions of contact records assessed through our free Data HealthScan, which is a comprehensive overview of the quality and segmentation of a B2B contact database. Start your complimentary assessment today, and see where you stand.
NetProspex is the smarter B2B data partner, helping marketing and sales organizations optimize their revenue impact by lowering the barriers to database management. Thousands of B2B organizations rely on NetProspex to acquire targeted prospects to fuel high-performing marketing campaigns and create sales pipeline.
Marketers can enhance data with demographic and firmographic information, including specific technologies used at target accounts. See all products and services.